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To find out the online surfing habits of kids and recommend ways companies can improve their online message to target young consumers.

The article considers how the owners of websites targeted at children relate to their audience. It investigates the online surfing habits of kids, the drivers behind their Web usage, the activities kids use the Web for, and what appeals to children online (and importantly, what doesn’t). It includes practical recommendations for website owners based on kids’ online preferences and suggests how brand owners can build customer loyalty online, analyse Web usage and segment users. It also cites several case studies of websites targeting children to highlight some individual company strategies, and mentions areas of concerns, such as data privacy online.

The Internet is an increasingly important channel for targeting young consumers. Children use the Web for a mixture of activities; they are naturally inquisitive and like to use search engines to discover new things. They also have a shorter attention span than adults, dislike too much text and complex interfaces. One way of building a deeper relationship with visitors is to ask them to register using incentives. In exclusive areas for registered guests, Web analytics can be used to identify popular items.

The paper is of interest to any brand owners who want to improve their website’s appeal to young consumers. It also offers insight into kids’ surfing habits and preferences, which makes it of interest to companies and agencies marketing to kids.

MIDSUMMER sees the general settling down of thoughtful librarians to a contemplation of their Winter programmes. This seems a cruel suggestion since (if we are fortunate) the skies are still blue above us, the trees green, and—well, holidays are just ahead. One duty, however, belongs to midsummer and that is the annual election of the Library Association Council. There is growing evidence that in this matter we are no longer prepared to leave our representation in the most important council that exists for us to chance. By the time these words appear the question, so far as 1928 is concerned, will have been settled. We hope a well‐balanced Council will be the result, and that, after an interval of several years, Ireland will be represented.

THE publication last month of the long‐anticipated Report of the Departmental Public Libraries Committee is, of course, the principal recent event. It is too long to allow us to give a full account of its arguments and conclusions, and in common with all who work for libraries we must return to it again and again in the future. It may be said, however, that it will allay the fears of those who thought that one result of the Committee's deliberations would be to support and to suggest the implementing of the Report of the Adult Education Committee of the lamented Ministry of Reconstruction, which would have handed over the public libraries of the country as a gift to the directors of education. This report does nothing of the kind; it even suggests that as public opinion is clearly opposed to such a course, the libraries should remain in the hands of those who made them an admitted success even under the adverse conditions of the limited rate. Thus the way is open to real progress, and the very confined conditions which would be a necessary result of the absorption of libraries in the official education machinery are not immediately to be dreaded.

A NEW YEAR is always a time for a glance backwards and forwards, in the library world as in other worlds. If 1937 was not particularly dramatic in events or achievements, it was at least a year which was not unworthy in the library movement. A list of the libraries which came into being appears every year in the Annual Report of the L.A. and we are convinced that the one for the year just ended will be quite sizeable. The opening of a branch library now‐a‐days, as an addition to a large system, or to serve a lately‐populated part of a new area, excites little comment; and that, in itself, is significant and gratifying. People are coming to regard the provision of public libraries as a normal part of urban and even village equipment.

Historically Black Colleges and Universities (HBCUs) were established during an era of legal segregation in the United States and, by providing access to higher education, added considerably to the progress of millions of Black Americans. Moreover, to the benefit of their students, faculties, staffs, alumni, and local communities, most HBCUs sponsor intercollegiate athletic teams. No doubt on these campuses, student-athletes are under pressure to meet academic and athletic demands. In this chapter, the central narrative is on the academic and athletic experiences of Black male student-athletes matriculating at HBCUs with National Collegiate Athletic Association affiliation. This chapter adds to the extant literature on the athletic status and academic plight of Black male student-athletes at HBCUs.

In 2001, the rape of “baby Tshepang” triggered a media frenzy in the small community of Louisvale, located in the Northern Cape of South Africa. The purpose of this chapter is to explore how gender discrimination and colonial discourse framed the way the rape of Tshepang was reported in print media.

From the newspaper archives of the Cape Town National Library, the University of Cape Town Library as well as newspaper articles found online, this chapter offers a reading of articles printed between 2001 and 2004. Patterns of troping were identified from the articles examined, and a number of themes were selected to be further examined using a gender perspective. Work already done by African feminist scholars on the grammar of rape was applied to deconstruct the ways in which the media presented this specific case. This chapter works with Sara Ahmed’s (2004) thoughts on shame, Linda Alcoff’s (1991) writing on Othering, Helen Moffett (2003a, 2003b, 2003c, 2006) and Jane Bennett’s (1997) work on gender and rape, as well as Achille Mbembe’s (2001) notion of facticity within colonial discourse.

This chapter argues that the ways in which the media understood this event were through well-worn stereotypes of Africa and women. An overarching theme of shame dominated how journalists represented the event. The label “A Town of Shame” stuck onto Louisvale through the mobilization of colonial and gender discourse. Quickly the town was known for its “barbaric” and “savage” existence; a town with no future and a disgrace to the country. Essentialist thinking about women was used to condemn and blame the mother of Tshepang, concretizing the myth that rape is always the fault of women.

Through relying on palatable stereotypes that create a self and Other, we move further away from engaging in the difficult questions of understanding rape. When rape becomes a spectacle, detached from the greater global socioeconomic realities, we deny our responsibilities of difficult and multilayered engagement.

The literature on non-traditional classroom environments claims that the changed emphasis in higher education teaching from the lecturer to students has intensified the global focus on student-centred learning, prompting colleges and universities globally to introspect, re-examine, and re-structure their pedagogical approaches in an attempt to align with national educational policies, and to position themselves favourably with potential students in an increasingly competitive higher education environment. This is an environment that now relies heavily on digital learning technologies, which has provoked scholars such as Heick (2012) to perceive the change to the virtual as one that makes higher education institutions accessible from anywhere – in the cloud, at home, in the workplace, or restaurant. The COVID-19 crisis has reinforced the need for this flexibility. These forces have put universities and colleges under pressure to implement new teaching approaches in non-traditional classroom settings that are appropriate for, and responsive to, the COVID-19 crisis and students in terms of learning and social support. This chapter identified and appraised key teaching approaches. It is evident that there are three key teaching approaches that higher education institutions have adopted for delivering learning in an emergency and in a student-centred fashion. The three approaches, which include the time and place dispersion, transactional distance, and collaborative learning approaches, embrace social support because they are grounded in social constructivism. Academics need to be fully committed to the role of social support giving – that is, emotional, instrumental, informational, and appraisal support – in order to foster student wellbeing and cognitive development as students learn together but apart in non-traditional classrooms. The hurried manner in which teaching and learning practices in many higher education institutions have been moved to the online format has led academics to violate many key principles of the approaches they have adopted. And this situation is borne out in the case study discussed in Chapter 8 of this volume. A review of current remote teaching and learning practices is required if academics are to embrace the full principles of the approaches that are appropriate for teaching and learning in non-traditional classroom contexts.

Empirical studies reveal Black male student-athletes have both positive and negative experiences on predominantly White college and university campuses. Mindful also of race-based stereotypic beliefs about Black male student-athletes in collegiate sports, these phenomena warrant further discourse and scrutiny. Critical race theory is a race-centered theoretical and analytical framework that has shaped discourse on race and racism in intercollegiate athletics in recent years. Discourse in this chapter is therefore grounded in the narrative of critical race theory and focuses primarily on the academic and athletic plight of Black male student-athletes matriculating at predominantly White colleges and universities with National Collegiate Athletic Association affiliation.

Consumer marketing suggests that greater concern for the environment is impacting purchase behavior. Recent surveys into US pro-environmental (PE) purchase patterns show a considerable gap between consumers’ attitude and actual behavior regarding PE products. What these products have in common is a normative component. This research aims to understand whether perceived consumer effectiveness (PCE) and social desirability bias (SDB) influence consumers’ purchase decisions regarding PE wine products and willingness to pay (WTP).

To assess whether PCE and SDB influence consumer’s actual WTP for PE and conventional wine despite normative beliefs (NBs), two studies with sample sizes of 117 and 124 were conducted in the USA. The first part of each study involved surveying participants as to their NB, SDB, PCE and demographics. The second part of the study measured their actual WTP through participation in an experimental auction.

Consumers with high levels of NBs were significantly more likely to pay higher premiums for PE wines compared to non-PE wines and had higher levels of PCE, suggesting that they believe their purchase behavior makes a difference to the environment. However, this same group is strongly influenced by SDB, indicating that they may “over-report” desirable behaviors. Controlling for PCE and SDB, the significant difference in price for PE wine and non-PE wine was mitigated. Those with lower NBs were just the opposite, less concerned whether their purchase behavior directly impacts the environment, feeling that non-PE wine may be a better value proposition.

The use of an auction method to assess actual behavior may be skewed by the attempt to get a winning bid, and this research was conducted in one particular part of the USA, which limits the generalizability of the results to other parts of the country or world.

The findings from the current research provide important information for wine producers, distributors and retailers, specifically the development of marketing and branding strategies, and as a method for normative product/brand differentiation in a competitive marketplace.